What is Google page rank? How does Google rank websites? Many new webmasters ask themselves these important questions. However, professionals have not yet been able to answer these questions in detail. Updating web pages frequently will improve Google search results by using Google Guidelines, marketing principles, keyword analysis, and search engine techniques to solve online visibility problems.

We will discover how professionals use keywords in their online marketing to improve search engine results that helps increase website visibility through marketing practices. Thus, keeping fresh content and making a website user-friendly, Google friendly, and offering something that is different from competitors is what sets companies apart. Understanding Google Page Rank is the first step forward.

• What is Google Page Rank?

Google Page Rank is the method Google uses to determine how important a website is by focusing on the content of a webpage. Important aspects may include; content relevancy, content phrases, content importance, content quality, content accuracy, content updating, and content distinction. There are many other aspects to page rank such as link popularity, internal linking, and external linking. Moreover, Google indexes millions of website and ranks each one based on these important factors. Furthermore, Google filters and ranks each website with a number, (0-10) the number 10 would be the highest rank a website could possibly achieve and the number zero being the lowest and least popular in Google’s eyes. When Google decides a website is important, Google rewards a website with visitors and the valuable information is listed in Google’s organic search results. How does Google decide?

• Understanding Google Page Rank

• What is a unique website? What are some aspects of a unique website? A unique website offers visitors a way to interact with content, video, people, news, or make a purchase to satisfy a need or a want. Content heavy websites usually have higher page rank and offer visitors more information. The more information your website has, the better.
•  
  • Using Relevancy & Importance
  • Dictionary.com defines relevancy as “bearing upon or connected with the matter in hand; pertinent: a relevant remark.” (“Relevancy,”, n.d. para. 1) Whatever is relevant to an online visitor, the information should have a degree of importance. The importance of a website is decided by quality and the value that the user weights the website information. Learn more about quality information and how to use it on your website. Google Quality Guidelines

• How Google Ranks Websites?

Google ranks website with millions of variables using algorithm in link structure and calculating specific information on websites that are relevant to provide the most reliable search results first in the Google’s search engine. Importance of a website page is to help users and visitors find the most relevant information. Information is collected with Google’s search spiders or crawlers to find and analyze web content. Google crawlers return the information back to their servers to generate and store search results for users. The search results are displayed as a query and users can find the information they are looking for within seconds. When a website is index, Google finds the most important information such as; keywords, title tags, and other links voting for that particular web page to calculate page rank. Marketing & analysis also help.