Search Engine Optimizing

The battle ground of online business is website optimizing. It is a must that title tags, content, and links the keywords in them. However, do not use the same keyword more than three or four times or 3% of the content.

OFF PAGE SEO - Content & links pointing at your home page URL

Write content to gain interest of reader
Links explain where or what web page

ON PAGE SEO - Content & links within your website.

Write descriptive content to explain products or services
Link to further explain content, products or services

SEO Explained

Why optimize? - Optimization is no longer for search engines. SEO is marketing your content to users who are searching for what you have to offer. Search engines have a goal to help you do that.

Optimizing Content

SEO (cont): Assume that you targeted the keyword "tennis" what does this tell the user? Nothing. How about the keywords "tennis shoes" what does this say to the user. How about the keywords, "Adidas CC Genius Novak tennis shoe".

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