SEO Marketing for Online Business

• Marketing Principles & Keyword Analysis

Using marketing principles such as segmentation by geographic, and demographic can determine who visits a website and where the visitor is located. Using keywords in content will help provide the most accurate results. An example, y visitor goes to a search engine and types this phrase into search field, “Web Design WI 53202” if ABC Company wants the “y visitor” to find them, they should have the content of web design in Wisconsin and the zip code 53202 in their web page content. Moreover, the ABC Company should find out if those specific terms are being searched and how many times per month queries are generated by different search engines. When updating or publishing web-pages this is good to keep in mind.

• Updating Web Pages Using SEO Techniques

Updating web pages should require 24 hour updates to new content, changes, and adding new content. One or two new pages every 12 hours is good to keep search engines coming back for more information. This has to be done consistently and without exceptions if an online business is going to be successful. Create unique content that is different and use these basic search engine optimization (SEO) techniques. One, use about five percent keyword density in web page content. Two, write proper titles and keywords in titles but do not stuff keywords in every possible place. Three, bold important terms and use “” some of the time. Using these three general principles will help greatly increase search engine visibility. However, there are more website visibility principles that will help increase visitors to a website.

Increase Website Traffic

• Increase targeted website traffic - What works and what does not? Many webmasters find that increasing website traffic is the hardest part of website marketing. Finding "targeted website traffic online" is part of the problem we all face. The best way to increase website traffic is use some simple website visibility and seo techniques to help you.

• Targeted website traffic - to your website is a common problem that needs to be solved. About 97% of websites do not get the traffic they need to stay in the market and the other 2% of website pay to have their website advertised online. The last 1% have used SEO techniques to get free traffic online.

• Website Visibility Principles

SEO techniques offers online businesses a unique advantage if done correctly will increase website visibility. Finding online directories that are relevant with the site owner’s website is by far the most important visibility principle. When a site owners links from a directory with similar content this will help search engines categorize the content on the site owner’s website. Have a website with one way links pointing or casting votes greatly improves as more and more links place a vote for a specific website or web page. Moreover, this improves page rank and generates more visibility. The more links a website has pointing at a pre determined page the better off the website will be in the future. Linking consistency and keeping fresh content is what keeps Google and visitors thinking about new website content updates. The two go hand and hand.