United States GDP
Stated from CIA-World Fact Book, “The US has the largest and most technologically powerful economy in the world, with a per capita GDP of $46,000. In this market-oriented economy, private individuals and business firms make most of the decisions, and the federal and state governments buy needed goods and services predominantly in the private marketplace.” (CIA-World Fact Book [CWFB], 2008, para. 5). However, there are continuing problems, “Long-term problems include inadequate investment in economic infrastructure, rapidly rising medical and pension costs of an aging population, sizable trade and budget deficits, and stagnation of family income in the lower economic groups. The merchandise trade deficit reached a record $847 billion in 2007. Together, these problems caused a marked reduction in the value and status of the dollar worldwide in 2007.” (CWFB, 2008, para. 5) The argument when introducing a new technological web based design service into a very competitive market can be devastating and lead to great losses. Our objective is to help low income businesses to do the following: (1) develop a user friendly website, (2) organize business communication to local and federal governments, and (3) network with local businesses and promote our customized business plan.
Current Trends
Nick Godt from Market-watch says, “April gold futures fell $25.30, or 2.7%, to end at $920 an ounce on the New York Mercantile Exchange. On Wednesday, gold plummeted $59 as traders began selling most commodities, many of which had recently rallied to historic highs.” (Nick Godt, 2008, para. 1) The weakening of the US dollar has forced inflation up nearly 12 times in the past year. US consumers are spending their money on every day items, and shopping more wisely. As a new web design company with these increasing challenges, a more creative advertising solution is necessary for us to continue to grow. Trampeed Money will have to budget our income and be more cost effective.
Operating a small web design company in a recession has its benefits against competitors. Larger web design firms will have to make cut backs to minimize expense while we continue to grow and offer more affordable web design. We hope that offering more incentive programs, we will be able to increase our market share within the next six to eight months.
The New York Stock Exchange continues to rally sectors the sub-prime mortgage market and housing seems to be volatile, but trying to rally at the end of trading days.
“We got it wrong," Merrill chairman and chief executive E. Stanley O'Neal said in a morning conference call with investment analysts. "We made a mistake. There were some errors of judgment made in the business itself and in the risk management function." (Tomoeh M., Renae M., and Howard Schneider, 2007, p. 1)
We look forward to better market condition here in the near future with more consumers spending for affordable web design. Our current prices are targeted for market condition and we are ready to supply.
CONCLUSIONS
- All respondents from malls, stores, and other places of businesses have not little knowledge about website design and prices in current market.
- Show web design and other features that go along with a web design service to customers and family.
- Awareness of company services in current market are known, yet past year marketing and advertising has failed to bring in customers.
- Respondents of this survey asked questions and wanted more information regarding web design and web design features.
- Individuals asked survey questions and had no problem interacting with CEO Jacques in a mall environment
RECOMMENDATIONS
- Increase customer awareness of affordable web design programs and bring new innovative ideas to market place.
- Enhance company visibility through low cost advertising and creative marketing strategies.
- Join association and memberships with the BBB
- Open new business location in high traffic areas that engage customers to our web design management service.
- Recruit students when business is growing to build new web design projects.