Marketing Objectives

Our marketing objective include increasing website visitors 25 – 45 percent within the next 6 month through online advertising and classified ads. Furthermore, our advertising to our target market must remain consistent with online promotional offers. Moreover, we will be monitoring our conversion goals with Google Analytics. Our conversion goals include for every 1000 visitors we design a client’s website or 3 – 5 websites per month. This would mean trampeedmoney.com will have to increase visitors from 1,000 unique visitors per month to about 5,000 visitors per month to generate 3 – 5 web designs monthly.

Marketing Strategies

            Market Served

Trampeed Money Inc. operates within Wisconsin and will be offering our web design services to these selected area based on population growth and college students with is a main part of our target market. The cities included are: Appleton, Brookfield, Green Bay, Kenosha, Madison, Milwaukee, New Berlin, Platteville, West Allis, and the Wisconsin Dells. We are also targeting these cities by zip code to online users find our services on the internet.

Target Market

Profile

            Age: 18-55

                Gender: Male & Female

                Income: $15,000 – $35,000 Annually

                Education: High School – College

                Race: African American – Caucasian

                Customer: Individuals / Businesses

                Business Size: 1 to 15 employees

Profile

            USA: Wisconsin: Appleton: 54911, 54912, 54913, 54914, 54915, 54919

                USA: Wisconsin: Brookfield: 53005, 53008, 53045

                USA: Wisconsin: Green Bay: 54301, 54302, 54303, 54304, 54305

                USA: Wisconsin: Kenosha: 53140, 53141, 53142, 53143, 53144

                USA: Wisconsin: Madison: 53562, 53593, 53701, 53702

                USA: Wisconsin: Milwaukee: 53202, 53203, 53204, 53205, 53206

Positioning

Trampeed Money Inc. positioning or offering to customers a guarantee that their website will do well on the internet and be successful. Our current online position offers Inexpensive website design service. However, we are finding online visitors are not familiar with this termology. We have decided to research our future online position as an affordable web design service.