Product Strategy
Our unique benefits included in our web design service include business plan development, logo design, branding, promotion advertising, business networking, search engine optimization, web design training videos, informative articles, and resources. Our visitors get an all inclusive web design service.
Pricing Strategy
Pricing Trampeed Money’s methods for setting web design prices will remain competitive with the industry. Moreover, we will introduce monthly plans for customers to make our web design more affordable due to economic pressures while we still strive to increase our service and our quality web design. Our competitors are more focused on well established businesses and therefore can charge a higher web design rate. We are targeting small businesses that do not have the extra income to spend thousands of dollars on a website. Our solution is to offer a high quality website for affordable prices. Our customer’s main focus will be on price and quality of a website. Some small business owners do not have outstanding credit so we do customize a payment to meet their needs as well.
Our strategy is to bundle our services into web design packages and charge a small monthly fee, we do offer customers the ability to pay for the web design service upfront. Our up front service includes: setup website design, logo design, business plan, and management fee for continue service. Our upfront fees are $499.95 for our Signature Web Design, $799.95 for our Flash Design, and $999.95 for our Pro Design Service. Our web design packages are a two year contract that every customer obligated to sign a contract for monthly service after the web design is complete. Additional services such as search engine optimization and advertising are separate from our web design service. The pricing strategy includes:
Signature Series: $19.95/mo.| Web Flash: $49.95/mo. | Web Pro: $99.95/mo.
Distribution (Place) Strategy
Through affiliate program we will be offering our web design services. Our promotions through member services using the following:
Clickbank Member: 1 Customer = $10.00 + Residual Income of ($2.50)
Amazon Associate: 10% commission per item
eBay Member: 10% commission (future affiliate)
Google Adwords: Pay per click advertising for website link ads
Youtube.com – Advertising pay per click (commission varies)
Promotion/Communication Strategy
We will communicate our service through online audio and video presentations. Our message is clear, “We Guarantee Success” We will promote this message in all our online press releases and advertising with Google, Yahoo, and MSN. We will be doing direct selling by telecommunications or by going door to door to small business in the Milwaukee area. We will communicate our benefits by using live examples of other website that we have designed and advertised for.
Marketing Mix Plan
Over the next year TrampeedMoney.com will be heavily promoting our products through Google, Yahoo, and MSN. These search engines cover about 75 percent of all search based queries on the internet. Moreover, our activities will include personal selling on quote generation forms and newsletter opt-in forms. When visitors are interested in our free web design training course, the customer will opt-in to our online form to receive our videos. We will not use direct mail at this time because of the cost of printing. However, will also be using our website as the main distribution of our promotions and services. In the past we have used radio ads and classified sections of newspapers to generate leads. We have found radio advertising to be expensive and our target market did not respond to the advertising. Furthermore, we did find classified sections of newspapers to generate a response. What we will do differently this year is run advertising in the business section of the local newspapers in growing areas.
