Introduction
Christine Legner, Senior researcher and project manager, University of St. Gallen and Tobias Vogel Research assistant, University of St. Gallen explains, “While two-way integration linkages have mostly been realized as point-to-point connections with a handful of business partners, new integration technologies such as Web services and XML give enterprises the opportunity to pursue more cost-efficient and scalable ways of external business process integration.” (Legner, 2008, para.1) We have also found that many businesses want to have long-term business relationships on the web, but current web designers are not promoting this incentive. Current problems in the web design industry:
- Web design companies have not been communicating with potential customers.
- Customers cannot find accurate information on market price and service features.
- Services are not measurable and there is not a strong market leader in position.
Trampeed Money Web Systems
We have found many areas of interest of current market demand for web design. Many survey respondents filled in question number two with a variety of answers. We think by using this information we can transform the local market and create customer communication, provide information on market price, offer our service features, and become a strong local market for web design in the Milwaukee area.
Purpose of Survey 1.1
The purpose of Survey 1.1 was to identify consumer demand for web design and to find what features and services Trampeed Money can offer at an affordable price. We can now use the surveys and transfer our survey respondents into potential prospects and hopefully into customers. Our research is moving forward and we are now calculating our current conversion ratio for websites produced in a given month. We hope by giving customers knowledge of web design that we can influence them to do business with us.
Scope of Survey 1.1
Our potential prospects and their willingness to complete Survey 1.1 have increased their knowledge on web design and awareness of our service. Survey 1.1 includes web design for businesses, family awareness, and individual hobbies. We did not want to limit our respondents, so we left one or two questions open for answers. The time and cost of the survey has not been considered due to the high importance of this information. We have considered other methods on educating our customers; however we have found these advertising methods to be very costly. After our first year in business, these old methods of advertising will not accomplish our overall goal. We have found Survey 1.1 to be very effective and cost efficient for our low budget. Over the next year, we will determine the direct revenue that Survey 1.1 can produce for our company.
Source of Survey 1.1
Survey 1.1 was conducted in Milwaukee area malls. Each mall was with in 25 miles of each other and represents Milwaukee area and how different locations could have an impact on where we focus our time and energy to conduct future surveys. When conducting Survey 1.1, we found random individuals from different age groups, gender, and race. Figure 1 shows different correlation of supply and demand in Milwaukee’s diverse market.
