One of the biggest competitive advantages in the web design industry is our affordable prices. However, our biggest disadvantage is a business location and we have also failed to advertise our services properly. We do have the following solutions in mind:

1. Hire outside marketing and advertising companies and freelance contractors.
2. Save revenue for business relocation and organization.
3. Increase online promotions and face to face sales.

Niche

E-commerce Website Creation Service

Strategy

Appeal to small business owners about web design and business growth. Our strategy will help small business owners complete a business plan and offer free advertising in our business search directory. Our strategy is to inform small business owners of our web design packages and full business consultation services.

Trampeed Money will be promoting its services through a few low cost avenues and constructing research programs to help increase our advertising promotion outcomes to get the most out of our advertising budget. Here are some low cost advertising we are considering:

1. Car magnet to promote our service while commuting.
2. Classified Ads to promote our service to newspaper readers.
3. Road Signs to promote our services to customers on the go.
4. Coupons to promote our services to thrifty customers.
5. Direct Mailing to promote our services to businesses.
6. Post Its to promote our services to business owners.

We will use methods other than paid advertising, such as trade shows, catalogs, incentives, and word of mouth. We will network with business professionals and use non-profit organizations. We want to project a professional image that is known to be an affordable web design company for small businesses. We want our customers to see us as friendly, easy to work with professionals that continue to add value to their business. We will brand our logo on brochures, signs, and cards.